National Safe Kids Week, April 26 to May 4, 2008
We’ve made tremendous progress!
That’s what a new report from Safe Kids USA is concluding that looks back over the past 20 years. As a nation, we have reduced the unintentional injury death rate for children 14 and under by 45 percent since 1987.
But there is some bad news as well: accidental injuries remain the number one cause of death for children ages one to 14, even though many of these deaths can be prevented.
So to bring the children’s accidental injury death rate down even further, Safe Kids USA has developed a 10-step checklist of safety habits that can have a major impact on keeping kids safe.
CALL TO ACTION
In addition, Safe Kids USA has issued a Call to Action for national and state governmental leaders to recognize that accidental injury is the #1 threat to the nation’s children, and in response, to marshal a multi-faceted effort -- similar to what the nation has done to address drunk driving and smoking cessation-- to eliminate this serious public health threat.
About National Safe Kids Week
Thanks to Johnson & Johnson, the founding sponsor of Safe Kids Worldwide and Safe Kids USA, National Safe Kids Week 2008 includes research, advocacy for public policy initiatives, advertising, distribution of safety devices and grassroots events through hundreds of Safe Kids coalitions and chapters, and this website.

Safe Kids USA and Johnson & Johnson are celebrating 20 years of working together to keep our children safe! In conjunction with Safe Kids Week 2008, a report was released showing that as a nation, we have reduced the accidental injury death rate for children 14 and under by 45 percent since 1987.
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